Generation Razor
Designed with PDR for iCandy
2024
The ReGen is our design concept for leading British pushchair manufacturer, iCandy. After identifying a largely unmet desire for a more sustainable design approach, we set about creating a pushchair that embraced circular design principles and did not compromise on quality, functionality or marketability.
ReGen is a fully functioning, safe, and compliant baby stroller designed to appeal to style-conscious and environmentally aware consumers. The easy-fold core chassis is made from aluminum and a glass-reinforced mass-balanced biopolymer. It is designed to last a minimum of 5 ownership cycles before easy disassembly and part recycling. A hard-wearing, machine washable 99% recycled PET textile is used throughout the design which is fully recyclable along with the tires and cosmetic covers.
Images ©PDR Design 2024
www.pdr-consultancy.com
https://www.icandyworld.com/
IF Design Award 2024
Green Good Design Award 2024
Red Dot Design Concept Award 2024
All refurbishment components are single material and recyclable. Compared to a typical 2.5-year average ownership, ReGen is expected to travel through five families of ownership before final disassembly and material recycling. Alongside the fully recyclable nature of ReGen, Life Cycle Analysis (LCA) studies show that ReGen has a 66% improvement in sustainability, across all parameters, over the company’s existing products.
ReGen outperformed a standard stroller in each damage assessment category. The Carbon Footprint of different lifecycle phases over 12.5 years of service is significantly reduced by the ReGen design when compared to a standard stroller design. In a standard stroller business model, one stroller is used per family. Standard stroller parts are non-separable, meaning that once a family no longer needs the stroller, they often end up in landfill. In the ReGen business model, one stroller frame can be used by at least five families, significantly reducing the use of resources.
ReGen does not compromise any traditional features of high-end baby strollers despite its circular approach. Its modular approach, based around a core long-term center and refurbishment ‘packs’ allows for personalized specification of color, material, and wheel options for the user on purchase. Key to its appeal, is its ability for the user to return or refurbish, knowing that ReGen will go on to serve other new families without going to landfill. ReGen is more than a product; it pilots a new form of business for the company and a new model of ownership for the customer that produces significant environmental benefits in a commercially sustainable way.
